Wrote my first lines of code
High school
I started programming in high school, learning the basics of how software is put together.
I build backends, platforms and AI products that stay fast and reliable as they grow. These days I run my own SaaS products and help other teams ship theirs, while in my third year of Computer Science at the University of Buenos Aires.
Tools I use every day
Products
Two SaaS platforms and the agency that connects them. I designed and built all three, and I still run them in production today.
The CRM that works while you sleep
A CRM for agencies and sales teams. It helps them find clients, close deals and get paid on time, while an AI agent takes care of the follow ups on its own.
Location intelligence for growing businesses
Helps businesses decide where to open next. You draw an area on the map and get census data, income levels, nearby competition and a sales estimate in one place.
A system to get better leads
My agency. We run Google and Meta ads, build the website, create the content and set up a WhatsApp assistant, all connected to Loona so clients get leads that actually buy.
Story
I wrote my first line of code at 15. Since then I've co-founded an agency and shipped two SaaS products, and all three are still running.
High school
I started programming in high school, learning the basics of how software is put together.
On my own
The next year I went after the web on my own. I learned JavaScript, HTML and CSS, then kept going with frameworks, tutorials and courses, building things just to see how they worked.
Digital agency
With two years of building behind me, I started my own agency with three partners. The idea was simple: put our tools and skills to work offering digital services of real quality.
B2B SaaS
A tool for opening new stores in Argentina. It combines demographic and socioeconomic data from across the country so you can estimate a location’s potential revenue and see every competitor on a map.
CRM
A CRM inspired by Attio, one I really like, but much more affordable. What sets it apart is its link to Meta ads: you build pipelines that feed results back into your campaigns, all from inside the CRM.
What I do
Every system starts as one small piece. The real work is helping it grow without breaking along the way.
APIs and services with clear contracts, solid data models and monitoring in place from day one.
Modular systems that can grow, whether that means a clean monolith or a set of services talking through events.
Agents, RAG pipelines and LLM features that actually reach production, with evals, guardrails and costs under control.
Typed codebases, automated tests and code that still feels good to work on a year later.
Infrastructure as code, CI/CD pipelines and deployments you can trust, at a cost you can predict.
Payments, invoicing and shipping integrations with webhooks, retries and idempotency done properly.
How I work
Pretty much the same process on every project. It takes a fuzzy problem and turns it into a system that is easy to run and ready to grow, one layer at a time.
Before writing any code I get to know the business, its limits and where it really needs to scale.
Clear boundaries, data models and contracts, so each part can change without breaking the rest.
Small, typed and tested releases, with monitoring in place from the very first deploy.
Measure, tune and harden. Queues, caching and cost control come in as traffic grows.
Contact
Got a platform to design, a messy backend to untangle or an AI product you want to launch? Write to me, I love a good systems conversation.